Billy Fuccillo became famous in Southwest Florida for his quick, off-the-cuff commercials and his famous tagline “It’s going to be huge, Caroline. It’s going to be huge.” Now the owner of the massive auto chain is introducing residence to the company’s latest spokesperson, McKinzie Roth.
Large celebrations are planned on Saturday in Port Charlotte and Cape Coral to let the public meet Roth, that will feature food, drinks, music, and giveaways.
The process of selecting a new spokesperson was harder than expected, according to Fuccillo, who said that his team searched through a group of over 1000 candidates during the process. One of the reasons Roth was selected was her ability to ad lib, an important skill for a spokesperson who may be asked to record as many as 150 of the company’s trademark commercials in one day.
“It’s not her first rodeo,” said Fuccillo. “She’s quick, she’s fast. There is no second cut with her, she’s a real pro.”
The auto mogul said that Roth has experience in radio and television, including time as a news anchor and a red-carpet reporter.
The celebration on Saturday will be held at the company’s Cape Coral dealership at 404 NE Pine Island Road from 3 p.m. to 6 p.m. Hooters girls will be there serving wings and cocktails while Fuccillo and Roth will be available for autographs. Those who RSVP will be eligible for $250 in online gift cards, and the dealer will be running one of its trademark promotions, a free cruise for everyone who leases or buys a car.
Fuccillo even hinted that he may tear up a few contracts during the event, meaning some lucky customers may walk away with a free car.
“I love ripping up those contracts, and they know what it means, people are happy,” said Fuccillo. “Some of the people start crying, it’s just wonderful.”
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